Official Rules

No purchase or payment of any kind is necessary to enter or win. A purchase will not improve your chances of winning.

Definitions: “Contest” means the “I’m a Swedish Baby” photo contest. “Entrant” means the individual submitting the photo and participating in the Contest. “Sponsor” means Swedish Health Services, its successors, assigns, agents, representatives, and affiliated entities, and their respective officers, directors, employees, contractors, and agents.

Participation constitutes Entrant's full and unconditional agreement to and acceptance of these Official Rules. The Contest will begin at 12:00 a.m. Pacific Standard Time (PST) on April 5, 2010, and end at 11:59 p.m. PST on June 1, 2010. The Contest Sponsor is Swedish Health Services, 747 Broadway, Seattle, WA 98122, who is solely responsible for all aspects of this Contest.

Eligibility: The Contest is intended for viewing and participation in the 50 United States and the District of Columbia (“U.S.”) only and shall only be construed and evaluated according to U.S. law. Do not enter the Contest if you are not (i) a legal U.S. resident located in the U.S., and (ii) 18 years of age as of April 5, 2010. Employees, medical staff members, officers and directors, and other representatives or agents of Sponsor, its affiliates, subsidiaries, joint ventures, agents and advertising and promotion agencies, as well as the immediate family members (parents, children, siblings, spouses) and/or persons living in the same household (whether related or not) of each are not eligible to win Contest prizes. All federal, state and local laws and regulations apply. Void in U.S. Virgin Islands, U.S. Military installations in foreign countries, and where prohibited, taxed or restricted by law.

The contest consists of six categories:

  1. Craziest hair day
  2. Biggest sports fan
  3. Trick-or-treat
  4. My first birthday
  5. Most adorable moment
  6. I ♥ my pet

Qualifications: Each photo entry must be an original work and sole property of the Entrant. Photos must not have been altered, must not have been previously published for any commercial purpose, must not have won previous awards or prizes, and must not infringe upon the copyrights, trademarks, rights of privacy, rights of publicity or other intellectual property or other rights of any person or entity. If the photo contains any material or elements that are not owned by the Entrant and/or are subject to the rights of third parties, Entrant represents and warrants that Entrant has obtained any and all releases and consents of third parties necessary to permit the use and exhibition of the photo by Sponsor in the manner set forth in these Official Rules, including, without limitation, name and likeness releases for any person who appears in or is identifiable in the photo.

By submitting a photo(s), the Entrant attests that the person pictured was born at Swedish Medical Center (including all campuses or locations) or any entity now part of Swedish Health Services: Swedish Hospital, Doctors Hospital, Seattle General Hospital, Ballard General Hospital, Ballard Community Hospital and Providence Seattle Medical Center. Winners must be able to provide valid birth certificate of the person pictured before receiving stated prizes.

The submitted picture must be of a baby (for example, 18 months of age or younger) at the time when the photo was originally taken. (They can be any age now.)

How to Enter: Participants can enter the Contest by submitting a photo in one of the six (6) Contest categories and completing the Contest entry form at www.swedish100.org. Online submissions accepted only. Photos must conform to the formats specified and accepted by the Sponsor site as a jpg format. To complete the Contest entry form, the Entrant needs to provide the Entrant’s first name, last name, relationship to the individual in the photo, the first name of the individual pictured, his or her month and date of birth, and a valid email address. The Entrant is responsible for all costs associated with the uploading the action photo. The Entrant is responsible for confirming each photo entry via email. Limit six (6). The Entrant is required to fill out an online entry form for each photo submitted.

All entries and email confirmations must be received by 11:59 p.m. PST on June 1, 2010. Incomplete entries, or those containing incorrect information, will be voided. Proof of sending or submission, or proof of email confirmation will not be deemed to be proof of receipt by Sponsor. Sponsor reserves the right to disqualify any Entrant for any purpose. By participating in this Contest, Entrant agrees to be bound by these Official Rules and the decisions of the Sponsor which are final and binding in all matters relating to the Contest.

Photo Entries not meeting all of the following minimum requirements will be disqualified:

  • Each photo must pertain to one of the six (6) categories.
  • Each photo entry must include: Entrant’s full name, his or her relationship to the individual pictured, valid email address, the first name of the person pictured, and that person’s birth month and day.
  • Each photo must be in jpg format.
  • Each photo must comply with all other Official Rules of the Contest.

Photo entries may not contain any image or depiction of the following: (i) materials which include or constitute trademarks, trade names or copyrighted works created or owned by any person or entity other than Entrant or for which the Entrant has not obtained owner’s permission to use; (ii) materials bearing profanities, or bearing the name or likeness of any celebrity, living or dead; (iii) materials which contain visible identifiable or potentially identifiable information including but not limited to phone numbers, website links, street addresses, email addresses or license plate numbers; (iv) inappropriate behavior for a general audience; (v) nudity exposing the baby's private area, nudity deemed inappropriate, or any depiction of real or simulated sexual acts; (vi) violence in any form; (vi) materials which violate anyone’s reasonable privacy expectations, violate any known agreement, or which are defamatory in nature; (viii) materials which are derogatory to Sponsor, or any affiliated entity or person; (ix) materials which are discriminatory based on race, religion, national origin, physical disability, age, sex, or sexual orientation or preference; (x) materials in which any person identifiably appears where no appropriate written release has been obtained from such person granting all rights required herein; and, (xi) materials which do not comply with all other requirements in these Official Rules. Entries which do not conform to these guidelines will be disqualified. Sponsor reserves the right to reject or disqualify any entry which Sponsor, in its sole and absolute discretion, determines to be inconsistent with the letter or spirit of the Official Rules or potentially damaging to its, the Contest’s, or another’s image or reputation.

Winner Determination: Each photo entry will be judged based on the following criteria: originality & creativity (25%), personality of child as expressed through the photo (25%), photographic quality (25%), and relevance to subject of category (25%).

Each photo entry will be reviewed by a judge or panel of judges appointed by the Sponsor. All Contest winners will be selected based on the judges’ scoring according to the aforementioned criteria. All decisions of the Sponsor are final and binding.

Photo Rights and Requirements: By submitting a photo(s), Entrant grants Sponsor the right to [1] display submitted photo(s) on www.swedish100.org and any other vehicle, screen or surface deemed appropriate to showcase entries, including the Microsoft Surface tables which will be displayed at three Seattle-area Nordstrom store locations (Downtown Seattle, Alderwood and Bellevue) [2] publish the Entrant’s first name, and the baby's first name and birth date (month and day), the place of birth (Swedish campus), the birth story or Swedish experience (optional) and photo contest category on www.swedish100.org and any other surface or screen used to showcase photos (including the Microsoft Surface tables) [3] Entrant warrants that the Photo does not infringe any copyright, does not invade anyone’s privacy, does not libel or slander anyone, does not contain behavior inappropriate for a general audience, and is original. Entrant must be willing to have his/her submission featured and published on the website or otherwise distributed, in connection with, or to promote, the Contest and/or the website. An original is the product of one's own mind and is not a copy or imitation. By submitting a photo(s), Entrant irrevocably grants, assigns, conveys and otherwise transfers to Sponsor, without compensation or approval rights, any and all right, title, and interest in perpetuity throughout the world in and to the Entrant’s photo, including, without limitation, any and all copyrights, trademarks, contract and licensing rights, moral rights or “droit moral,” and other intellectual property and proprietary rights in the Photo, and an unlimited, non-exclusive, royalty-free, irrevocable, sub-licensable right to use, adapt, edit, change, revise, reproduce, display, perform, publish, distribute the photo in whole or in part, and to prepare, use, and exploit derivative works or improvements thereof, in all forms and media now or hereafter known, including but not limited to www.swedish100.org, www.facebook.com/swedishmedicalcenter, www.facebook.com/swedishbabies, and any other public vehicle, screen or surface (including the Microsoft Surface tables to be placed at three Seattle-area Nordstrom stores), and including material in digital and electronic media, computer, audio and audiovisual versions, and translations and adaptations, all in any language throughout the world and in Sponsor’s sole discretion, in connection with the promotion and conduct of the Contest. Entrant agrees that email shall satisfy any writing requirement that may apply to the assignment, conveyance, transfer, license, or waiver of any of the aforementioned rights. Entrant grants the Sponsor and its agents the right to associate the Photo with Entrant’s name, image, likeness, hometown, and biographical information, as well as and the pictured baby's first name and birth date (month and day) without limitation and without compensation. Entrants shall not receive any compensation or credit for Sponsor’s use of entries, other than that disclosed in these Official Rules.

By entering this Contest, Entrants agree that each photo entry shall become the property of Sponsor and that the Sponsor may use such photo for any proper purpose. Any personally identifiable information collected during an Entrant's participation in this Contest will be collected by Sponsor and used by Sponsor, their respective affiliates, agents and marketers for purposes of the proper administration and fulfillment of the Contest as described in these Official Rules. Sponsor’s published privacy policy does NOT apply to use by Sponsor of any photo that an Entrant submits to the Contest or to any information submitted in connection with such photo.

Waiver; Indemnification; Limitation of Liability: Entrant hereby waives, releases, and agrees to indemnify Sponsor, from any and all claims that Entrant may now or hereafter have in any jurisdiction arising from or in any way associated with Entrant’s participation in the Contest, including but not limited to, claims, injuries, or damages relating to violations of rights of publicity, personality rights, loss of privacy, moral rights, negligent infliction of emotional distress, or unfair competition with respect to Sponsor’s exploitation of the photo without further compensation to Entrant of any kind.

Sponsor is not responsible for any incorrect or inaccurate information, whether caused by Entrants, or by any equipment or programming associated with the Contest, or by any technical or human error which may occur in the operation of the Contest, including but not limited to, misprints or typographical errors. If the Contest is not capable of running as planned for any reason, including but not limited to, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor, the Sponsor reserves the right, at its sole discretion, to disqualify any individual who tampers with the entry process (if applicable), and to cancel, terminate, modify or suspend the Contest in whole or in part, at any time, without notice. Sponsor shall have sole discretion to award the prize using all non-suspect eligible entries received as of the termination/suspension date. Sponsor assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. The Sponsor also is not responsible for any problems or technical malfunction of any telephone network or telephone lines, computer online systems, servers, or providers, computer equipment, software, failure or delay of any email or entry to be received by Sponsor on account of technical problems, human error or traffic congestion on the Internet or at any website, or any combination thereof.

Sponsor is not responsible for any damage to an Entrant’s system which is occasioned by participating in this Contest or by downloading or viewing any information necessary to participate in the Contest. Sponsor also is not responsible for incorrect or inaccurate entry information whether caused by Internet users or by any of the equipment or programming associated with or utilized in the Contest or by any technical or human error which may occur in the processing of the entries in the Contest.

All claims or disputes relating to the Contest shall be governed by the laws of the State of Washington without respect to conflict of law principles. If any provisions of the Official Rules are determined by a court of competent jurisdiction to be invalid or unenforceable, such determination shall not affect the validity or enforceability of any other provision. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. In the event of a dispute regarding the identity of an individual who actually submitted an online entry, the entry will be deemed submitted by the authorized account holder of the email account. "Authorized account holder" is defined as the natural person who is assigned to an email account by an Internet access provider, online service provider or other organization (e.g., business, educational, institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address.

Prizes: Six (6) Grand Prize winners will receive 2-night stay for 4 people to Great Wolf Lodge; approximate retail value (ARV) $1,000. Six (6) Second Place Prize winners will receive a $500 Nordstrom gift card. Six (6) Third Place Prize place winners will receive a $250 Amazon.com gift card.

The Approximate Retail Value of the prizing is $10,500. The prizes are not exchangeable, transferable, or redeemable for cash. There are no substitutions unless specified by the Sponsor. The Sponsor reserves the right at its sole discretion to substitute any prize package with another prize of equal or greater value.

Winner Notification: All Prize winners will be determined based on the aforementioned criteria, from among all eligible entries received, and will be notified on or about June 21, 2010. A representative of the Sponsor will first contact the prize winners via email. Prize winners will then be required to provide valid address and phone number, and will be given directions on how to claim prize. Grand Prize winners will need to contact the American Sweepstakes & Promotion Co. (Contest Administrator) to be validated to receive the grand prize. Odds of winning will depend on the total number of eligible entries received.

Contest Prize Conditions: All winners are solely responsible for all applicable federal, state, and local taxes associated with the receipt of any prize. The Grand Prize winners will be required to sign an Affidavit of Eligibility and Liability/Publicity Release, and return it within 7 days of written notification. The Grand Prize winners must have three (3) Travel Companion Waivers signed. If the companion is considered a minor in his/her state of residence, then a parent or legal guardian must sign the Travel Companion Waiver. If a prize or prize notification is returned as unclaimed or undeliverable to a potential winner, if potential winner cannot be reached within three (3) calendar days from the first notification attempt, or if potential winner fails to return requisite document within the specified time period, or if a potential winner is not in compliance with these Official Rules, then such person shall be disqualified and, at Sponsor’s sole discretion, an alternate winner may be selected for the prize at issue. The winner’s entry into the Contest constitutes permission (except where prohibited) for the Sponsor to use said winner’s name, photograph, likeness, statements, and biographical information, in all forms of media, in perpetuity, without notice or further compensation.

Winners List: To request a copy of the list of winners, please send a self-addressed, stamped business size envelope, by July 30, 2010, to: ASC/“Swedish Photo” Contest Winner List, 300 State Street, Suite 402, Rochester, NY 14614. VT and WA residents may omit return postage.

Sponsor: Swedish Health Services, 747 Broadway, Seattle, WA 98122

Contest Administrator: American Sweepstakes & Promotion Co. Inc., 300 State Street, Suite 402, Rochester, NY 14614

The Official Rules